Horseshoe Bend CC Tennis Teams Up with Universal Tennis Management

Horseshoe Bend Country Club Tennis Operations to be managed by Atlanta‐based Universal Tennis Management, a nationally recognized leader in Tennis Management, starting in January of 2021. 



Universal Tennis Management (UTM) is pleased to announce it has been selected to manage Horseshoe Bend Country Club (HBCC) tennis operationsin Roswell, GA., a premier private country club located in Roswell, Georgia. UTM will manage the beautiful Horseshoe Bend Country Club tennis facility starting in January of 2021.    

Horseshoe Bend CC opened in 1974 and gained prominence in the tennis community in the early 1990’s when it was selected as the site of the AT&T Challenge where tennis stars Andre Agassi, Pete Sampras, and Michael Chang competed. HBCC tennis received another boost following an expansive transformation of the tennis facilities in 2015.  That year the United States Tennis Association (USTA) recognized the new facility with their Outstanding Facility Award! 

Today, the Horseshoe Bend CC facility offers 13 full‐size outdoor courts, with 7 hard courts and 6 clay courts, 2 of which are European red clay!  In addition to these courts HBCC also has 4 mini‐courts that can be utilized for youth tennis play or instruction (with low‐ compression balls) or pickleball.  Pickleball is the fastest growing sport in the country, and the HBCC membership has shown great interest in this fast‐paced game!    

As a UTM‐managed private facility, members and guest of HBCC can expect superior facilities, exciting programming, and excellent customer service. UTM prides itself on growing the great sport of tennis in the metro Atlanta area, and they are eager to bring their expertise to the HBCC membership.  UTM Partner, Tim Noonan will oversee the transition and London‐born, Ryan Hughes will be the Director of Tennis.  Tim Noonan is excited about the future at HBCC, saying, “Horseshoe Bend CC is a beautiful facility with a great membership base.  We hope to build their programs and customer satisfaction to even greater levels than they have seen in the past.   

We can’t wait to get in there and meet the wonderful people of HBCC!” 

“We are thrilled to announce this management relationship with UTM,” said Jacqueline Welch, General Manager for Horseshoe Bend CC.  “Our shared goal is to enhance the tennis experience for our members and their guests at Horseshoe Bend CC.” 

About Horseshoe Bend Country Club: Horseshoe Bend Country Club (HBCC) is an individually owned, private country club is nestled in a magnificent rolling green horseshoe formed by the beautiful Chattahoochee River as it sweeps across the northside of Atlanta on its way to the Gulf of Mexico. Following the magnificent revitalization project, Horseshoe Bend Country Club has found its sweet spot as the premier, family‐oriented, private country club in North Atlanta.  HBCC features an 18‐hole Championship Course originally designed by Joe Lee in 1973 and redesigned in 2012 by Hall of Fame Golf Course Architect Bob Cupp.  A tennis complex, winner of the 2015 United States Tennis Association Outstanding Facility Award. Our swim facility offers three resort style pools and serves as home to an active swim team, the HBCC Mustangs. With numerous dining options and an activity calendar boosting more than 300 events annually, there is something for everyone! Our promise is pristine facilities, exceptional service, in a welcoming environment where all are treated fairly and equitably and we’re on a mission to create a community where members make and sustain enduring friendships through their participation in activities and events around the Bend. 

About Universal Tennis Academy:  Universal Tennis Management (UTM) exists to promote the growth of adult and junior tennis. We promote tennis through our world‐class instruction, comprehensive programming, quality customer service, and extensive knowledge of club management and operations.  UTM is committed to instilling a positive impact on the community through ethical business practices, outreach activities, mentoring programs, and charitable endeavors.  UTM Partners and Directors have over 290 years of tennis experience.  They have been professional players, country club directors, college coaches, owners of an 11‐court swim & tennis club and managers of both public and private facilities. 

Contact: Jacqueline Welch, General Manger, Horseshoe Bend Country Club            

Phone: 770‐992‐2310 

Email:   [email protected]

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